With an influx of interest towards mobile marketing, many companies are wondering why the need to get involved and how they can build a mobile site and apps.  Many people are now asking what is the "ROI" of entering the mobile space.  Jeffrey Hayzlett, CMO of Eastman Kodak Company, asks what is the "ROI (Return on Ignoring)" the need to enter the mobile market.

Below is a short list of benefits of testing out a mobile site or app to promote your brand:

Mobile Websites:

1. Clean mobile websites allow you to reach your audience at the moment of inspiration. You are capable of reaching them as they looking to buy or simply find information. As mobile users seek your company, service or product, a strong mobile site can bring in your audience as they think of you, while away from their computers.
2. The market for mobile users is expansive. There are 75 million mobile users.  It is projected that mobile devices will take over computers in web usage by 2015 (recall a similar situation with mobile phones and land lines—mobile wins).
3. Mobile sites are user friendly. Having a mobile website allows your audience to better see your brand and imaging through their mobile phone. You can interact with mobile apps—Google maps for directions, click to call, mobile contact pages, etc.

Now what about Apps?

1. Apps allow you to fully interact with your audience. Your audience can “play” with your brand and interact with other consumers.
2. Apps can be built for almost any mobile web phone. Blackberry, iPhone, Android,Palm OS and Windows Mobile all allow for fully interactive native applications.
3. Mobile apps allow you to connect with your audience on a personal level.  Nothing is more personal than someone’s PDA or smartphone.  Many people consider their mobile device a part of them and cannot imagine life without it.
4. Mobile apps allow you to grow your brand virally. Users can invite their contacts to your app, see what their friends are doing, and share your brand through other applications and social networks (Facebook, Twitter, LinkedIn, FourSquare, email, MMS and more).
5. Mobile apps allow you to build a campaign around your brand to drive traffic and interaction with your website.

Both mobile sites and applications can get your company and brand more exposure as the mobile market continues to grows.  It is important to work with a trusted partner to help develop a strategy and the tools needed to break into the mobile arena.  A solid strategy as well as market testing will help to ensure your overall success.

To see how Aqua Blue can help you build your online presence, go to our Mobile Services page or Contact Us today!