A few weeks ago, I saw a tweet from a Sales Director (Joe Schmo) of a local IT company that said "I'm looking forward to working with Company X." Since I know Joe Schmo and his relationship with Company X, I know the intent of his tweet was to make a few of his competitors that follow him jealous. But does Joe Schmo have prospects or clients who compete with Company X, and did they see his tweet? If so, he may have lost a potential client.

Broadcasting potentially damaging information is a common problem in social media marketing- employees don't always think through the extent of their actions, which is why internal rules should be established. Here are my guidelines for how to establish social media guidelines for your company:

1. Distinguish sensitive, non-sharable information from sharable information.

I share many tools and techniques with my audience on marketing best practices that I think would be helpful. However, I don't share information that would cause me to lose an account because a prospect already knows exactly what I do. We draw the line at Aqua Blue between information that can and can't be shared.

2. Decide whether or not its okay to talk about your customers.