Atlanta, June 2, 2010 - Aqua Blue Marketing, Atlanta interactive development and marketing experts, announced today a strategic partnership with the Atlanta Interactive Marketing Association (AiMA) to manage development of AiMA’s digital presence.  The partnership includes developing and managing the new AiMA web site, www.atlantaima.org, member database and deployment of communications across channels.  Aqua Blue Marketing also becomes an AiMA Gold Sponsor.

The new AiMA web site, launched on May 15, 2010, delivers increased functionality, improved user experience and cross-platform integration with AiMA’s existing and planned digital channels. The new site features a streamlined event registration system, enhanced member personalization, updated job board, and new social media integration with AiMA’s Facebook pages and Twitter streams.  The web site will also be integrated with AiMA’s new email, social media marketing and mobile platforms, which will be coming online in June.

The new site is already drawing positive reactions from AiMA members.  The new event registration system, which provides a simplified portal for AiMA members to sign up individuals and companies for AiMA events, received accolades from members registering for the May AiMA Mobile Marketing event.