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The Full Story

Real World Experience

Aqua Blue's mission is to move your business from marketing confusion to a simplified, measurable and profitable approach. Knowing what works will enable you to find the time to relax, knowing your marketing is working.

Clean Bubbles
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20+ Years of Marketing Experience

​As a global Senior Director of marketing, I built brands that approached marketing from the customer's perspective, developing insightful and innovative marketing solutions resulting in market-leading profits.

  • Market Leading Strategy: Successfully developed market-leading strategy for brands  across the product lifecycle from  early development to maturity

  • Innovative Customer Centred Strategy: Believing customers are at the centre of all great marketing, I utilising design thinking to develop brand and product strategies to find creative solutions to overcome customer pain points resulting in increased revenue

  • Digital transformation: Built digital, marketing and innovative solutions that captured the imagination of our customers resulting in a market leader position and brand loyalty. All campaigns have shown a high ROI of over $10 for every $ 1 spent and all goals attained.

  • Diverse Marketing Experience: Small and large brands across Consumer Marketing, Rare Diseases and Specialty healthcare. We are applying this experience globally, in Europe, the US and local markets. 

 

Following studying marketing and sports science, I  started my career in Australia, followed by ten years in Switzerland and three years in the US.

 

My passion is to bring this wealth of experience to small local businesses so they can be successful without the overwhelming cost or time investment.

Image by Jonathan Borba

Simplifying your Marketing

A niche haircare brand came to Aqua Blue Marketing as they were frustrated after trying so many marketing campaigns from social media, email to traditional advertising to entice new customers to their brand. They couldn't explain what worked and why their attempts had failed. They were scared of using google after receiving quotes well outside their budget.

Aqua Blue Marketing reviewed its current strategy and saw significant traffic from loyal customers, but new customers weren't coming to its site.

THE RESULTS

  • We reduced all their marketing down to a very simple "google shopping" campaign well within their budget

  • We grew new customers sales from 35% of their total income to over 80%.

  • We showed a return on their investment of $2 for every $1 spent in just 2.5months and this is continuing to increase without increase spend

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We've learnt what customers are responding to, the language that entices prospective customers to purchase and can now expand the same strategy to other areas of the business. Can't wait to see what happens in 2022

Image by Susan Flynn

Global Online Business

A business approached Aqua Blue Marketing with an idea based on their passion and belief in supporting women to achieve their sporting and fitness goals.

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The first step was to develop a marketing plan to understand the environment and the potential approaches to market the business. Throughout the process, multiple interviews with customers led the team to believe in the potential of the company and the most viable approach to gaining attention.

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Aqua Blue developed

  • Complete 12-month marketing plan

  • Isolated the target audience, understanding their needs and pain points

  • Developed core messages for all marketing channels

  • Built website and social channels

  • Conducted Facebook advertising

 

THE RESULTS

  • Over 5,000 organic followers in 1 month across three channels

  • Ten interviews with key influencers 

  • Daily Facebook group content with high engagement due to influencer support

  • Regularly revenue stream to maintain business viability.

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